THE 30s AND 40s
Angelo Monti
In 1930, Angelo Monti, with great audacity and entrepreneurial spirit, took over Moka Efti, which was active throughout Europe in coffee importing and roasting, to develop product distribution across Italy and from there, thanks to special attention and targeted investments, support exports to Europe and the rest of the world.
THE 50s AND 60s
All of Italy
After overcoming the difficult post-war period, during these years the Moka Efti brand expanded throughout Italy exclusively in the HO.RE.CA. sector, aimed at catering professionals, in which the company specialized and where there is greater attention to product quality and service standards.
THE 60s AND 70s
Giorgio Monti and Switzerland
Angelo was replaced by his son Giorgio. It is thanks to his company management skills that the Moka Efti brand became increasingly consolidated, reaching even the major islands. Not yet satisfied, the entrepreneur decides to conquer the Swiss market and from 1960 will start selling Moka Efti coffee in Swiss territory.
After a few years, a totally independent production plant was set up in Mendrisio, where Moka Efti coffee is still produced and sold in Switzerland.
THE NEW MILLENNIUM
All of Switzerland and assistance
The continuous growth in the distribution of Moka Efti coffee across Swiss territory, covering all four cantons, led to the doubling of the production facility in Mendrisio in the 2000s, where a workshop was also added and a team dedicated to technical assistance for espresso machines was implemented for Moka Efti customers in Canton Ticino.
The creation of important consolidated agreements with partners dedicated to servicing espresso machine equipment in the French and Swiss cantons ensures that Moka Efti customers receive prompt assistance when needed, seven days a week, because being dedicated to Ho.Re.Ca also means being able to solve any technical problem that prevents our customers to serve an excellent product at all times.
TODAY
MOKA EFTI of Mendrisio, specializing in the import, roasting, and sale of coffee in the professional Ho.Re.Ca. channel, has become one of the leading brands in this specific sector throughout Switzerland, with agents and collaborators in major cities dedicated to developing sales of Moka Efti coffee and, above all, providing assistance in every area to our customers. Green coffee is imported directly from their countries of origin where we have particular preferential relationships with some farms which specialise in high quality crops.
For several years, we have expanded our offer by entering the coffee pod and single-serve capsule sector with a wide range of premium blends capable of satisfying all tastes, with machines for home and office to complete the offer, for those who want to enjoy a good coffee within the walls of their home or at the workplace.
ONLINE SALES
Following a history characterized by constant expansion and meticulous attention to quality, Moka Efti Switzerland has interpreted innovation as the natural evolution of its business model. Strong in its consolidated leadership in the Ho.Re.Ca. sector and recent diversification into pods and capsules, the company has been able to anticipate new consumption habits, landing in the world of e-commerce. This strategic vision has allowed it to transfer online the same values that have decreed its success for decades: excellence and impeccable customer service. By offering a simple and direct digital shopping experience, Moka Efti has made its premium coffee available to every consumer in Switzerland, consolidating its position as one of the most important players in the Swiss online coffee market.
For several years, we have expanded our offer by entering the coffee pod and single-serve capsule sector with a wide range of premium blends capable of satisfying all tastes, with machines for home and office to complete the offer, for those who want to enjoy a good coffee within the walls of their home or at the workplace.
